RadioShack, one of America’s best known retail brands, has signed a multimillion-dollar deal with Cork-based start-up Trustev to deploy anti-fraud technology across 4,000 stores in the US and online.

Trustev will deploy its new integrated sales solution at RadioShack locations to enhance the customer experience when buying a mobile phone. Trustev’s “data fingerprinting” technology will ensure these transactions are convenient for customers, and validated and protected for RadioShack.

When a customer makes an in-store purchase, Trustev’s software instantly scans approximately 260 online data points to ensure the buyer is legitimate and confirm their identity. Additional enhancements through the Trustev platform include an integrated activation portal for credit authorization, as well as future online mobility sales for omnichannel capability.

More info: http://www.siliconrepublic.com/enterprise/item/38228-cork-s-trustev-in-multimill