Minister Bruton (centre) with Payback Loyalty management and staff at the recent jobs expansion announcement in Limerick

Digital consumer engagement technology company Payback Loyalty is to double its Limerick workforce, creating 28 new jobs as part of an €2.5 million expansion programme.

The new jobs are part of a €2.5 million expansion programme by the company which has been supported by the Department of Jobs, Enterprise and Innovation, through Enterprise Ireland.

The investment is also backed by BDO, through the Davy EII Fund. The company’s growth plans will see Payback hiring a mix of experienced professionals and graduates, to accelerate product development and build an export sales and support infrastructure with international reach.

Payback Loyalty, which was set up in 2005, has developed a loyalty platform which enables retailers to run schemes across a number of shops rewarding their customers at the till with specific targeted loyalty promotions and offers.

The company has invested heavily in research and innovation, successfully increasing its share of the growing loyalty market in Ireland. This new investment programme will position Payback to continue its growth trajectory, and expand further in export markets.

Payback Loyalty CEO Richard Gubbins outlined the company’s ambition in the international market, saying that: “Having gained leading industry recognition in the Irish market, this investment demonstrates Payback’s commitment to unlocking the wider international potential of our digital consumer engagement platform”.