Boxever, an Enterprise Ireland High Potential Start-up company, has partnered with Ryanair on implementing a travel-centric customer intelligence and personalized marketing platform within Ryanair’s Digital Experience team. Following the introduction of Ryanair’s tailored business and family products and as part of its “Always Getting Better” program, Ryanair is now providing its customers with messaging that is more suited to their travel needs, using Boxever’s platform.

“We have rolled out a series of customer experience improvements over the past year as part of our ‘Always Getting Better’ program and we have particularly focused on how we communicate with our 89 million customers,” said Dara Brady, Ryanair’s Head of Digital Experience. “Boxever’s platform helps us learn more about our customers, ensuring we can tailor our offering to better suit their requirements.”

Boxever enables Ryanair to create a rich, 360-degree view of each customer, using information from across the organization, allowing it to accurately segment its customer base into distinct groups and offer specific products to these various groupings.

“We are seeing passengers demand more than just low fares from their airlines – they want to feel like the airline understands them individually,” said Dave O’Flanagan, CEO, Boxever. “By evolving the way they identify and communicate with customers – and making these interactions more relevant, contextual, and personal – Ryanair is responding to customer expectations, which should help improve customer loyalty and drive even more repeat business. We’re pleased to be a partner in helping them achieve this goal.”

Lately, Air New Zealand airlines has also selected Boxever to power its real-time personalization initiative. Boxever’s CRM, customer intelligence, and recommendation engine will power customized offers and engagement with Air New Zealand customers via multiple channels, including web, email, mobile, and in the call center.

Boxever’s platform provides the following capabilities:

• 360-degree profile of each of an airline’s passengers
• Sophisticated identity resolution algorithms to tie together data across channels
• Machine learning and predictive analytics to help marketing, sales, and call center employees determine the next best offer, message, and channel through which to engage with a customer
• Companies using Boxever’s solutions report improvements in customer loyalty, increased conversion, and additional revenue.