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Irish weddings website launches in India

A popular Irish website launched its new Indian sister site in Mumbai, India, hoping to break into one of the world’s biggest marital markets.

The new Indian site, similar to its Irish sister, is one of the largest directories of suppliers of wedding goods and services to India’s 1.2 billion people.

The opening of the new Mumbai office was supported by Enterprise Ireland, whose Indian director Pat O’Riordan cited weddingsonline as “an excellent example of an innovative Irish company with proven pedigree adapting its model for the vast Indian wedding market”.


Datalex’s success at the World Travel Awards

Also in India, another Enterprise Ireland client Datalex for the third consecutive year has been awarded the title of World’s Leading Travel Distribution Provider at the World Travel Awards grand final ceremony in Delhi. For the second year, Datalex was also crowned World’s Leading Travel Merchandising Solution Provider. Datalex joined world leading airline and hospitality brands to accept the awards at the prestigious event.

Digital Marketing Institute signs €2m training deal in Malaysia



In the latest in a series of export deals that brings the tally of potential revenues to more than €7m so far, the Dublin-headquartered Digital Marketing Institute (DMI) has signed a deal with Specialist Knowledge Centre worth €2m to train 2,000 students in Malaysia and across the ASEAN (Association of Southeast Asian Nations) region.

In recent months, the institute signed contracts worth €3m each in India and South Africa.

Profitero teams with Nielsen

Dublin-based pricing intelligence firm Profitero, an Enterprise Ireland supported company, has formed an alliance with global information and insights company Nielsen to provide an online competitor price intelligence service to hundreds of Nielsen's retail clients around the world.

The alliance with Nielsen will see its service incorporated with Nielsen’s own price audit system, which is provided to retailers in over 20 countries. Listed on the New York Stock Exchange, Nielsen is already an established player in marketing and consumer information. The overall product will provide timely pricing intelligence and will allow retailers to benchmark prices against their competitors and implement pricing strategies accordingly.

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