In Hand Guides Expanding into the US Tourism Market
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In Hand Guides Ltd. an Irish start-up company that was established in 2005 is continuing to expand their client base in North America with the support of Enterprise Ireland.
Following on from 2 successful launches for In Hand Guides this Summer – the Boston Freedom Trail, a tour through historic Boston, and the Families 9/11 Tribute Centre in Manhattan, In Hand guides will supply the Skydeck Chicago in early 2014.
The Skydeck Chicago is a spectacular glass walkway around the top of the Willis Tower (formerly Sears Tower). The Willis Tower is now the second tallest building in the U.S. – it has just been overtaken by the new 9/11 Freedom Tower.
Skydeck attracts over 1.5 million visitors annually who will now be offered an In Hand Guides souvenir audio player to purchase at the ticket desk. This will replace the ‘rent out and return’ type system that is currently in use. Now visitors will be able to simply purchase an audio guide and keep it as a souvenir.
Since the first design launch in 2008, In Hand Guides will have manufactured and sold over 200,000 units by the end of 2013, with expansion plans to sell over 300,000 units in 2014.
With further support of an accelerator package from Enterprise Ireland, the US will be a prime target during 2014.
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