SENSORPRO, the marketing automation platform, recently announced their new SMS app at the National Retail Federation Expo held in New York's Javits convention centre. The new SMS capability is completely integrated with the SENSORPRO existing offering of email marketing, marketing automation and surveys. "Now, text messaging need not be left out in the cold from your other online marketing activities" said Chris Byrne, CEO at the show "And importantly, that the metrics can be measured directly alongside your email campaign."

This means that in addition to email and survey metrics, SENSORPRO can report who clicked on the SMS message and offer a custom landing page per campaign. Because it is integrated with the other marketing apps, SENSORPRO can create email or survey campaigns based on prior SMS metrics such as providing a special offer or incentivised survey. The app is available to use right away with no special configuration or setup required. Existing SENSORPRO accounts will see a new option on their Dashboard when enabled and metrics will show alongside email and survey metrics automatically.

The app is available for all geographic regions including the US, Canada and Europe. Pricing is competitive to existing send-only offerings with completely free landing pages, click metrics and CRM integration. The SMS app employs a direct Tier1 telecoms backbone infrastructure for reliable sending and delivery. It includes full bounce management and reporting thus reducing cost compared to other solutions who may continue sending to unreachable numbers.

SENSORPRO is a brand of 12-year old Narragansett Technologies with R&D HQ in Limerick, Ireland and US operations in Arizona and Florida.