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Start-up to watch: BOSS Metrics
Pictured (l-r):  Conor Lynch and Barry O' Sullivan of BOSS Metrics Analytics Software

Ireland's emerging digital marketing analytics company BOSS Metrics, led by founder and CEO Conor Lynch is riding the crest of the digital wave sweeping across the Irish business landscape since forming in 2012. A veteran of many award winning projects for such companies as Guinness, Toyota and Vodafone to name a few, the challenge of helping businesses  everywhere to easily navigate the new digital frontier was too exciting a challenge for Lynch to ignore.

Between Conor, and co-founder and CTO Barry O'Sullivan, software product developer, they have created and launched BOSS Metrics and are starting to win new clients and projects. The company has grown from the support received from both the Enterprise Ireland Competitive Start Fund and the NDRC Launchpad programme in 2012.

BOSS Metrics is a brand's best friend when navigating the sometimes choppy and unchartered waters of social media and digital marketing. The product delivers businesses easily understandable but comprehensive digital diagnostics and performance audits for any company's digital, social and mobile channel activity. It allows better course correction for any brand's online communications, pointing out what activity and content style works and what isn't getting an effective response. This digital performance audit then includes a detailed action plan so brands can optimise their efforts online and work towards enhanced return on investment.

The jewel in BOSS Metrics crown is possibly its ‘digital espionage function’. Users can access detailed competitor reports and therefore benchmark their own efforts against competing brands in terms of using their online communication channels more effectively.

BOSS Metrics has already helped Irish businesses gain a stronger and more confident position in the digital space, in many sectors such as financial services, FMCG and leisure goods, technology and hospitality. The company continues to grow nationally and are working with Enterprise Ireland to target growth in the UK market in 2013 also.  

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