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Strong Irish attendance at Mobile World Congress, Barcelona
In February, Enterprise Ireland showcased 18 client companies on its Ireland Pavilion at Mobile World Congress (MWC) - generally recognised as the world’s largest mobile technology event.  Held annually in Barcelona, this year's event played host to a record 80,000 attendees from over 200 countries.

Attendance at MWC helps Enterprise Ireland client companies accelerate growth in their export markets and win new business in what is a very fast-moving and highly competitive technology sector.

A number of Enterprise Ireland clients announced significant deals at the show:
  • Dublin mobile technology company, Asavie Technologies Ltd. signed a lucrative deal with a subsidiary of Scandinavian telecoms player Telenor, to roll out a software-defined network solution that will enable the carrier to rapidly deploy machine-to-machine systems. Telenor Connexion, a wholly owned subsidiary of Telenor Group deploys M2M solutions for large businesses including Volvo, Hitachi Construction Machinery and Scania, enabling them to wirelessly connect products and services.
  • Irish e-payments player 3V Transactions Services Ltd. has joined forces with Orange to launch Orange Cash, a MasterCard reloadable prepaid account available for Apple iOS and Android smartphones on any mobile carrier in Spain. Orange Cash is the first commercial launch of 3V’s instant-issuing Moneybutton payments technology service, where virtual accounts can be created in real time for anyone on demand. Customers don’t need a bank account, the accounts are free and the MasterCard number in the app can be topped up with cash, debit and credit cards, or by bank transfers. With Orange Cash, consumers can make secure online payments, send money for free to other Orange Cash customers, and request a contactless plastic card for use in stores or at ATMs throughout the world.
  • Dublin-based marketing firm Brandtone struck a major deal with Unilever that will see the conglomerate use Brandtone's databases to reach millions of potential customers worldwide.
  • Mobile analytics firm Heystaks Technologies Ltd. is close to signing a deal with a major US telecoms operator that is expected to transform the company's profile, according to chief executive Maurice Coyle. Heystaks also launched a new service that allows mobile operators to look for new advertising revenue streams in place of collapsing SMS income.
  • Mobile network data firm Equiendo is in exploratory talks with Turkish operator, Avea and Lebanese operator, Alfa about deploying its optimisation technology on both operators' networks. Equiendo's product can tell operators where they have bottlenecks on their networks and where they have spare capacity.
Next year's Mobile Word Congress show will be held in Barcelona in early March and Enterprise Ireland are keen to hear from clients interested in participating on the Ireland Pavilion.  Please contact your Development Advisor for more information.

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