Enterprise Ireland Team at New Zealand’s National Fieldays showcase
For the ninth year running, Enterprise Ireland hosted an Ireland’s Stand at New Zealand’s National Fieldays, the largest agricultural exhibition in the Southern Hemisphere. Seventeen Irish companies exhibited at the event which is the ultimate launch platform for businesses to showcase their cutting edge technology and innovative agri solutions.
Irish agri exporters to New Zealand reported a very strong performance in a difficult trading year with sales secured at the event in excess of $1m and a further $5m in sales pipelines developed.
Commenting on the success of the Irish companies at the event, Mary Kinnane, Enterprise Ireland Director for Australia and New Zealand, said “Enterprise Ireland is very proud of the relationship that has developed between Irish exporting companies and Fieldays, making it an unmissable event for agri-exporters to New Zealand. Kiwi farmers attending Fieldays have recognised the value and efficiency improvement that Irish-made machinery and technology can offer.”
“Fieldays also provides a great opportunity for new and innovative Irish companies to launch their products onto the New Zealand market. One such company, ProDig, is looking to penetrate the New Zealand market with their Shear Genius product, and has partnered with Kiwi distributors Giltrap Agrizone,” added Kinnane.
Fieldays Chief Executive Officer Mr. Jon Calder said “We are delighted to have welcomed seventeen Irish companies to Fieldays this year and we are very proud of the relationship that Fieldays has developed with Ireland over the past 9 years. It is great to see the wider mix of capability arising out of Ireland across the arable, grain milling, dairy and beef sectors. This diversity of product on offer from Ireland supports Fieldays' endeavour to showcase the best of what New Zealand and the global market has to offer. We look forward to continuing to build on these strong links going forward.”
New Zealand’s National Agricultural Fieldays was held in Mystery Creek from 10-13 June. The exhibition attracted in excess of 126,000 visitors, including delegates from 38 different countries. The current exhibition and demonstration space covers 88 hectares and boasts over 1,000 exhibitors.