Building a Business on Ideas
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In today’s globalised and innovation-led business environment, high potential companies are built on intangible assets, like IP, which can often account for more than 80% of the value of companies. IP (e.g. patents, designs, copyright, trademarks and trade secrets) results from the innovativeness and creativity of employees and is embodied as the unique features of products and services that make them competitive in the market. Therefore, IP is crucially important for companies, regardless of size and sector, to harness the value of their Innovation. There will be a free industry event happening in Dublin on May 9th, which offers an opportunity to learn how IP is relevant to your business - and what you can do to take control of it. The agenda targets those involved in R&D, new product or process development, design, or any innovation activity with its sights set on competing in export markets. You will hear expert perspectives from private practice, state agencies, Irish Patents Office, the EU, third level research and industry, on the practical realities of managing and using IP to grow your business. The agenda will include topics such as 'What IP means to your business', 'How to work with a Patent Attorney', State innovation supports and technology transfer', 'IP in software products and apps', 'The entrepreneurs experience of IP', with more to be confirmed.
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